Palmetto Peloton Project announces plans to pedal for cancer research

Palmetto Peloton Project announces plans to pedal for cancer research
March 28, 2011
GREENVILLE, S.C. – The Palmetto Peloton Project (P3) announced plans for the sixth annual Stars and Stripes Challenge presented by Amgen, as well its goal to double the number of participants from last year and raise $500,000 for cancer research.

The Stars and Stripes Challenge, a fund-raising bicycle ride sandwiched between the GHS USA Cycling Professional Championships Individual Time Trials and Professional Road Race, will take place Sunday, May 29, 2011, in Gateway Park in Travelers Rest.

A new event course, route options ranging from 10 miles to 100 miles and a passion for the fight against cancer is what P3 believes will help attract 1,500+ amateur and celebrity cyclists from across the country to Greenville and help raise $500,000 for cancer research.

“In the past, riders have traveled the same course as the pros, which meant only the most avid cyclists were likely to participate. This year, for the first-time ever, we are offering four routes, making it possible for families and even the most novice cyclist to pedal against cancer,” said P3 President Kevin Dunn.

Participants who register at before March 31, 2011, pay a reduced registration fee of $25. (The fee goes up to $50 after March 31.) All adult riders are asked to fund-raise an additional $125 to participate in the event. The top fund-raiser will be awarded the Fund-raising Hero jersey before the start of the Professional Road Race on Monday, May 30.

“Asking only 1,500 riders to raise $500,000 is an ambitious goal, but it’s one we think is achievable given the generosity and tenacity of our local and surrounding communities,” said Dunn. “We also know the great work being done by our beneficiaries has to continue if we hope to put an end to cancer forever.”

According to Dunn, the majority of proceeds from the event will stay local and benefit the Institute for Translational Oncology Research at Greenville Health System (GHS), a visionary cancer initiative that is helping pave the way for breakthroughs in rapid drug development, diagnostic discovery and advanced cancer care. Proceeds will also benefit GHS’ Moving On program, which helps adults with cancer move past the challenges of their disease by decreasing fatigue, increasing strength and improving quality of life.

“GHS is grateful to P3’s gift to cancer research because it not only impacts the people in our community but people across the country and around the world,” said GHS President and CEO Mike Riordan. “In addition, P3 events offer our community the opportunity to get fit and be active, which reinforces our commitment to total health.”

The remaining funds will benefit Amgen’s Breakaway from Cancer initiative, which is designed to empower people affected by cancer. Breakaway from Cancer supports the services of four non-profit organizations: Prevent Cancer Foundation, Cancer Support Community (formerly known as The Wellness Community), Patient Advocate Foundation and National Coalition for Cancer Survivorship.

“Breakaway from Cancer was created out of the belief that just as in cycling, where it takes a strong support team to break away from the pack, it also takes a team approach to fight cancer,” said Stuart Arbuckle, vice president and general manager of Amgen Oncology. “We are proud to sponsor the Stars and Stripes Challenge and the many activities taking place at the event to support cancer survivors.”

At the conclusion of the Stars and Stripes Challenge, participants and the public get to enjoy food and music in Gateway Park, as well as local art and information from area businesses.

For more information about the Stars and Stripes Challenge, visit